There are now thousands of millions of websites competing for the same keyword phrase work from home and this list grows by the thousands daily. Why if you ever want to attain good search results and an abundant source of free traffic you’ll want to make use of home business directory listings.

The benefits of listing in a home business directory are numerous.

* Firstly you create relevant inward links that search engines will spider and attach importance to your own sites ranking equation.
 
* They help in your page rank calculation which many webmasters still place a lot of importance in when looking for website to trade links with.

* They are a free permanent source of targeted traffic as they come from sites with a similar theme to your own.

* They increase your back links one of the most important factors search engines use to determine where your site sits in the results.

* It’s a very simple process to set up; usually it’s just a matter of cutting and pasting some html or putting a hyperlink somewhere in your site.

* There are thousands of free websites that act as intermediates between those wishing to exchange links.

* Many Directories are operated by webmasters who know the basics about Search engine optimization and they set up their site to give maximum seo benefits to their link partners.

So what makes a good Home Business Directory?

Firstly you’ll want to use Google’s banned domain checker to ensure your not getting links from a de-indexed site. The next step is to have a look at the sites Meta tags and see what keywords they use to describe their site to the search engines if they are relevant to your own sites then you know you have a better chance of the search engines placing more importance on the links. Look at how they display their links and how many they have on a page, text in images is often unreadable by search engine spiders so plain html or text hyperlinks using relevant keywords are best. Too many links on the same page have such a big dampening effect and give you less of a chance of getting any reciprocal traffic so look for directories that have twenty or less links per page.

Build your inward links at a steady pace if your site is new then you’ll want to go slowly some search engines penalize sites that have too many unnatural looking links for the period off time the sites been live. Look for highly relevant links, there have been a lot of changes to the calculations used to determine link popularity by Ses; the changes in Googles Adwords program and drops in page rank by numerous sites reflect this and we believe there are even more to come.

Don’t worry about page rank when considering link partners as long as the site you are linking from has good content is relevant to your own and hasn’t been de-indexed then you will get benefits from exchanging links. Page rank can take a long time to show up for a new site sometimes the period can run over a hundred days. As low page rank is easily achieved with just a few relevant links then most sites who follow the rules of good content, relevant links and good internal navigation practices then every site can achieve at least a low page rank.